I’m a very ‘can-do’ person with a strong sense of ethical values. My number one skill is writing and I continue to actively contribute to projects, as well as running Livewire. Perhaps one of Livewire’s greatest talents is team building. We build great project teams, matching up people with complementary strengths to produce the exact client interface required for any specific project.
I studied English and drama at Goldsmiths College in London and became involved early on in business journalism. That led on to a successful and varied career in communications, mostly in the pharmaceutical sector. Now, Livewire does also work in other business sectors – which I’m delighted about.
Livewire provides the ‘can do’ element to projects. We’re not hampered by the politics that frequently beset large companies, and the processes and controls we have in place are to facilitate speedy delivery of a high quality service, not to hold up or otherwise complicate things.
Maintaining standards is important to me. Of course, to be a successful company, we must be profitable. But if I felt that we were in any way short changing clients to make money, I would shut up shop tomorrow.